From humble beginnings in the Australian countryside to a move into the city and then the other side of the world, I&EG Co. was built over many years, locations and a resounding passion for great design.

The brand name Ink & Elbow Grease was developed by our founder Kal as both a play on his surname (Greasley) as well as the way he goes about business and they way he works.

Kal is many things, a musician, a designer, an explorer, but above all else he’s a creative. Growing up in the small town of Clarkefield, Australia, Kal always had a passion for drawing, (you know that kid who you got to draw that picture on your school project, that was Kal).

This passion later led him into a career in the graphic design & advertising industry. This aspect of his career spanned over more than a decade ranging from advertising layouts and photo retouching for global brands like Mazda and Volkswagen to then venturing out and starting his own business with a refined and strategic brand identity process.

He now travels the world as I&EG Co, with an alstic team across the globe exploring new destinations in both our lives and in our work.