  
  THE COACHING PROGRAM FOR DRIVEN DESIGNERS WHO WANT THEIR BUSINESS TO
  GROW.

Solo-designer? Constantly caught in client paralysis? You’re not alone, I was exactly the same before I got help. My G.R.O.W. Coaching Program uses lived-experience to take your design business from freelance order-taker to creative operator.

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DRIVEN TO G.R.O.W.

being stuck isn’t always obvious, but IT iS stunting YOUr BUSINESS growth

You struggle to clearly sell your benefit to your clients
You find it difficult to charge premium prices
You feel stuck without the right processes to move you forward

You don’t have consistent new client leads coming in
You don’t attract the right clients who value your work
Your business doesn’t market to the right audience (or at all)

If any of these sound familiar, you’re not alone! I experienced the exact same things for the first 4 years of Ink & Elbow Grease until I worked my own coach, read books, completed courses and put the right frameworks in place.

After seeing first-hand the difference the right processes & structures can make to a freelance business, I took what I learned and built the G.R.O.W. Program.

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I’ve BEEN WHERE YOU ARE

Starting my brand design business in 2019 after a decade in advertising, I assumed I knew it all. I figured an Instagram profile would be enough to attract the clients I needed to thrive. Spoiler, it wasn’t.

After some minor wins on UpWork selling $350 logos, I thought I was the bee’s knees… but, clients were sporadic, income was inconsistent, and I was charging like a junior despite my industry experience. I actually had no idea how to actually build a sustainable design business, but I just couldn’t see it.

Enter my coach Hayden. On our first call he asked me how often I worked on my business. I completely froze. Embarrassed by how much I’d neglected the very thing I claimed to be building. Fast forward to today after coaching, courses, books and tedious trial-and-error, I was finally able to push through. Consistent six-figure years, $15k+ months, monthly retainers, and a 3-month coaching program where I can show you how.

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THE G.R.O.W. FRAMEWORK.

CLARIFY YOUR FOUNDATION
• Understand your Niche Funnel
• Define your Base Offer
• Define your own Brand Strategy
• Define your own Brand Identity
• Build digital footprint: Incl: Website, Social Media
• Build portfolio
• Develop Weekly Schedule

Includes: Gameplan Call + Bi-Weekly 1:1 Calls with Kal
Output: A clearly positioned personal brand with a clear base offer that forms the foundation for your business.
BUILD YOUR PROCESSES
• Sales Call Script
• Onboarding Process
• Design Process
• Presentation Process
• Off-boarding Process
• Aftersales Process

Includes: Templates + Bi-Weekly 1:1 Calls with Kal
Output: A complete suite of templated processes & scripts tried and tested to take the daily guesswork out of your business.
PROACTIVE ON-BUSINESS WORK
• Detect Current Opportunities
• Referrals + Referral Program
• Outreach Framework
• Content Planning Framework
• Content Calendar
• Content Marketing Framework

Includes: Frameworks + Bi-Weekly 1:1 calls with Kal
Output: A set of frameworks developed to effectively market your business and bring in consistent leads.
LAUNCH YOUR LEARNINGS
• Weekly Schedule Implementation
• Begin Outreach
• Beging Marketing
• Ongoing support as you need

Includes: Bi-Weekly (or as needed) 1:1 calls with Kal
Output: Complete 1:1 support, guiding you as your begin implementing steps 1-3 and actively growing your business.

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• FEEDBACK

"there were challenges that I was only able to conquer with Kal’s guidance."

Starting my own business was something I wanted to do for such a long time, and there were challenges that I was only able to conquer with Kal’s guidance. He was in the same place in the past, he knows how daunting things may seem and how it changed his life to get to where he is today, and he genuinely cares about helping others achieve that too. I didn’t get that from other people in the past. I feel lucky to have come across his program, it’s been such a journey and at such a transitional time in my life and my career, and like I said before, it didn’t only help with my business but also my personal life and my health, and I’m ever grateful for that.

– Cami A, Katvinci Design
"No matter where you are in your creative journey, this program has been incredibly valuable."

Now that I’ve completed the program, I can say it was the best decision I’ve made on my journey so far. It was worth reaching out. I’ve gained so many insights, tools, and real support along the way. We even pulled off a few fun projects and a case study that made the whole experience feel personal.The biggest takeaway was building a proper foundation for a freelance business. from mindset to systems. An unexpected bonus? Just having someone in my corner who genuinely gave a damn. Kal’s the real deal. No matter where you are in your creative journey, this program has been incredibly valuable. I’m taking on his next course later this year, once I’ve put everything into motion of course.
– Clint C, CJ Ink Designs
"What stood out most was how invested he was in my growth as both a designer and a business owner."

I signed up with Kal’s program because I needed real direction. My design skills are always developing, but my business lacked clarity and structure, and that disconnect was holding me back. Kal helped me build a solid foundation and showed me how to think beyond just making good work. He challenged me in the right ways and pushed me past any self-imposed limits. His guidance was practical, honest, and rooted in real experience. Having someone who has walked the same road and genuinely wants to see you succeed makes a huge difference. What stood out most was how invested he was in my growth as both a designer and a business owner. Nothing felt generic or rushed. Believe me, having Kal in your corner will make all the difference. “Cheers” to Kal and all my fellow “Greasers.”
– Charlie, Charlie Allen Design Co.