COACHING FOR DRIVEN DESIGNERS WHO WANT THEIR BUSINESS TO GROW.
Solo-designer? Constantly caught in client paralysis? You’re not alone, I was exactly the same before coaching highlighted the problem and helped me solve it. My G.R.O.W. Coaching Program uses lived-experience to take your design business from freelance order-taker to creative operator.
being stuck isn’t always obvious, but IT’s STOPPING YOUr BUSINESS FROM growth
You struggle to clearly sell your benefit to your clients
You find it difficult to charge premium prices
You feel stuck without the right processes to move you forward
You don’t have consistent new client leads coming in
You can’t attract the right clients who value your work
Your business doesn’t market to the right audience (or at all)
If any of these sound familiar, you’re not alone! I experienced the exact same things for the first 4 years of Ink & Elbow Grease until I worked my own coach, read books, completed courses and put the right systems & frameworks in place.
After seeing first-hand the difference the right processes & structures can make to a freelance business, I took what I learned and built the G.R.O.W. Program.
I’ve BEEN WHERE YOU ARE
Starting my brand design business in 2019 after a decade in advertising, I assumed I knew it all. I figured an Instagram profile would be enough to attract the clients I needed to thrive. Spoiler, it wasn’t.
After some minor wins on UpWork selling $350 logos, I thought I was the bee’s knees… but, clients were sporadic, income was inconsistent, and I was charging like a junior despite my industry experience. I actually had no idea how to actually build a sustainable design business, but I just couldn’t see it.
Enter my coach. On our first call he asked me how often I worked ON my business. I completely froze. Embarrassed by how much I’d neglected the very thing I claimed to be building. Fast forward to today after coaching, courses, books and tedious trial-and-error, I was finally able to push through. Consistent six-figure years, $15k+ months, monthly retainers, and a 4-month coaching program where I can show you how.
THE G.R.O.W. FRAMEWORK.
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CLARIFY YOUR FOUNDATION
• Understand your Niche Funnel
• Define your Base Offer
• Distil your own Brand Strategy
• Develop your own Brand Identity
• Build your digital footprint
• Build your portfolio
• Develop Weekly Schedule
Includes: Gameplan Call + Bi-Weekly 1:1 Calls with KalOutput: A clearly positioned personal brand with a clear base offer that forms the foundation for your business.
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PROACTIVE ON-BUSINESS WORK
• Detect Current Opportunities
• Referrals + Referral Program
• Outreach Framework
• Content Planning Framework
• Content Calendar
• Content Marketing Framework
Includes: Frameworks + Bi-Weekly 1:1 calls with KalOutput: A set of frameworks developed to effectively market your business and bring in consistent leads.
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BUILD YOUR PROCESSES
• Sales Call Script
• Onboarding Process
• Design Process
• Presentation Process
• Off-boarding Process
• Aftersales Process
Includes: Templates + Bi-Weekly 1:1 Calls with KalOutput: A complete suite of templated processes & scripts tried and tested to take the daily guesswork out of your business.
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LAUNCH YOUR LEARNINGS
• Weekly Schedule Implementation
• Begin Outreach
• Beging Marketing
• Ongoing support in the key areas you need to thrive
Includes: Bi-Weekly (or as needed) 1:1 calls with KalOutput: Complete 1:1 support, guiding you as your begin implementing steps 1-3 and actively growing your creative business.
HOW CAN I HELP?
This program is designed around my own experience with coaching and how I developed and grew my own business.
Although I would love to help everyone (and trust me I’ve tried to), I’ve found that I do require a certain level of experience and skills to ensure what I teach can be the most effective for you as a creative.
WHO I CAN HELP RIGHT NOW:
• Minimum 2yrs+ industry experience
• Proficient Creatives who already make great work
• Already have some aspect of income*
(*whether its a 9-5 job or inconsistent freelance work)
WHO I CANNOT HELP (YET):
• Students / Recent Graduates without much experience
• Junior Designers who need to develop their design-skills first
• People yet to work on any real-world freelance projects
These aspects simply require you more time to develop as a creative and unfortunately can’t be fast-forwarded through a 4-month program.
I do, however, have a few tips I recommend for those newer designers which you can download from the button below.
READY TO STAND-OUT & GROW YOUR BUSINESS?
