TAKE CHARGE OF YOUR OWN BRAND

Brand strategy has been the foundation of my base brand identity process for a few years now, but for whatever reason I’d never taken the time or care to implement this into my own business until last year. It was all in my head (or at least I thought), but I’d just never put it down on to paper to position myself correctly.

So for this reason I made it a goal of mine to practice what I preach and actually ‘do’ my own process on myself.

I have to say, even though I felt like I had it all in my head, actually putting it down onto paper, tweaking and refining every little area of my business actually helped so much more than I could have ever imagined.

With this, I now have a much clearer purpose and mission for my business. I know my tribe and the clients I want to work with, I have my own set of brand values and the voice I want to speak with. I’ve now even been able to start expanding on my own visual identity with some brand illustration assets and a more refined look and feel, down to the music style I use in content.

Taking charge of my own brand identity like this, was something I didn’t think I needed until I actually did it.

This is what I offer to my clients and I now not only see the true value it brings to a business in general, but I’ve experienced it first hand and am so excited to implement the clarity and direction its given me to move forward with.

You can see more on my brand identity expansion and refinements in our Greaseland community by signing up to our free newsletter below!